By Anabelle Dubois, Founder & Principal Consultant
Extra Designers is built on mastery — not specialization silos
Extra Designers is my consultancy. I founded it to reflect how strong product work actually happens — not in silos, but at the intersection of disciplines.
The Extra isn’t about doing more. It’s about mastering the full spectrum that modern products demand: UX research, UI design, design systems and tokens, full-stack development, and now AI-assisted workflows.
The Making of an Extra Designer
Over the past two decades, my career has evolved across strategy, design, systems, and engineering — not by accident, but by conviction.
I began in strategic marketing and research, grounding my work in data, customer insight, and business realities. I expanded into digital design, mastering visual systems, interaction models, and interface craft across startups and enterprise environments. I then moved into design systems architecture, building scalable component libraries, token frameworks, and adoption strategies that bridge design and development.
Most recently, I completed intensive full-stack and AI training — not to change disciplines, but to remove friction between them.
This is what defines an Extra Designer.
Not a designer who does “a bit of everything,” but a product leader who understands how decisions ripple across research, business, systems, code, and now AI. Someone who doesn’t stop at mockups. Someone who sees the full stack — organizational, technical, and human.
Extra isn’t more work. It’s deeper integration.